Graphic design & Art Direction
Saje_Holiday_1.jpg

All The Feels

132A5867edit_Crop.jpg

all the feels: saje holiday 2018

The holidays are a feeling. They are a collection of many memories compiled over the years: of family, of celebrations, and of connection. Give a gift of personal wellness, make space to find familiar scenes, and cozy up to the memories to come.

132A2969.jpg
 

art directon

When we look at all the moments, all the rituals, all the traditions, all the practices that make up the holidays, we find that they are all connected to a feeling.

We wanted to show how our products seamlessly fit into your life at holiday. They travel with you, they calm your nerves and create a welcoming atmosphere in your home when you bring your nearest and dearest together. 

 
132A3017.jpg
132A9483.jpg
132A2300-2.jpg
132A9880-2.jpg
132A3079.jpg
HOLIDAY_2018_GOLDEN_PRESENCE_GEM_PENDANT_NECKLACE_702098_INSITU_HIGHRES_5.jpg
132A3744.jpg
 
SAJE_HOLIDAY_HP_M_Mockup.jpg
 

omni-channel marketing

The 2019 Holiday campaign for Saje Natural Wellness was the first fully integrated, omni-channel marketing campaign that included paid social advertising, a mobile-optimized website experience and a shoppable digital lookbook.

 
2019_SAJE_GRATGUIDE.jpg
 
 
SAJE_HOLIDAY_EMAIL_1_template.jpg
SAJE_HOLIDAY_EMAIL_2_template.jpg
 
 
2018_Holiday_GiftCard_PAID.gif
 
Saje_Holiday_PAID_1.jpg
IMG_0035.jpeg
IMG_0031.jpeg
IMG_0040.jpeg

Results
Successfully developed the first mobile-optimized shoppable lookbook ok saje.com which had the highest conversion compared holiday shop pages. 

Video components created for paid social was the top preforming ad unit in terms of resonance and relevance. 

Worked with the visual merchandising team to create in-store campaign launch takeovers on our launch pads. This included styling, decor and large format vinyl printing using campaign creative. 

Art Direction
Shinead D’Souza

Graphic Design
Shinead D’Souza
Zoe Sofianos
Caitrin Wootton
Stephanie Joo

Copy Writing
Jessica Flanagan

Styling
Allessia Imbrogno

Photography 
Kornelia Kulbacki 

Videography
Gordon Wong

Production
Christine Nairne
Melanie Komori