Branding, Print Design, Digital Design
Hy-Tech Drilling is an international diamond drilling company based in Smithers, BC. The came to us last year with the intention to rebrand the entire company. With the mining industry slowing down, Hy-Tech and Dead Famous felt that this was the optimal time for a fresh start. Phase one began with a brand refresh that included redesigning the corporate identity, redefining the visual language and altering the tone of the brand voice. We then moved on to phase two: creating a bank of custom photography which would be applied to all the corporate collateral, the new website, the online and print advertising and the trade show booth.
All the photography used for Hy-Tech Drilling's brands refresh was shot on location at their facility in Smithers, BC and featured their own employees. With a small team of just 4 people, including the photographer, we were able to shoot 20 images in 3 and a half days. Additionally, all the retouching and compositing, was done in house at Dead Famous.
All print, digital and environmental collateral featured custom brand photography.
Art Direction, Print design, Illustration, Production
Northern Credit Union, with branches all over northern Ontario, went through a visual over-haul and brand refresh. Print collateral, corporate collateral, outdoor and in-branch marketing materials were all redesigned using custom photography that aired on the side of quirky and whimsical. Television and radio were also included as part of the new brand collateral. Dead Famous was the lead creative partner for NCU and handled the creative direction as well as the production for all the rebrand design and advertising. Below is a collection corporate printed materials designed for NCU that utilize the new brand visual language.
Graphic Design, Illustration, Environmental Design, Production
AME BC’s Mineral Exploration Roundup conference brings together prospectors, geoscientists, investors, suppliers and those interested in the mineral exploration industry every January in Vancouver. Dead Famous has been creating the graphic collateral for the conference for over five years. To mark Roundup's move to the Vancouver Convention Centre, a new theme was developed that reflected the sails at Canada place. Within each 'sail' graphic is a custom illustration that reflects one if the five pillars of the conference: mineral exploration, intelligent exploration, community engagement, the environment and Vancouver, the host city. The graphic collateral consisted of brochures, organizers, an abstract volume, invites, programs, infographics, signage, online banner ads, a website skin and a mobile app.